Lainey Wilson prepares for Dallas Cowboys halftime show – NBC 5 Dallas-Fort Worth

November 28, 2024

Watching the Dallas Cowboys play on Thanksgiving Day has been a tradition since 1966. Since 1997, the Dallas Cowboys and the Salvation Army have worked together to launch the nonprofit organization’s annual Red Kettle Campaign. It has raised more than $3 billion in its 27-year history.

The halftime show shines a national spotlight on the growing needs of millions of families living across the United States during the holiday season.

Credit for the groundbreaking approach to fundraising goes to Charlotte Jones, Chief Brand Officer and Co-Owner of the Dallas Cowboys. From Reba McEntire to Destiny’s Child to Dolly Parton, Jones has invited some of the biggest names in music to perform at halftime.

This year, it’s country superstar and reigning CMA and ACM Entertainer of the Year Lainey Wilson who’s going from bell-bottoms to bell-ringing.

“I am so excited and honored. “I’m just very grateful, it’s the season,” Wilson told NBC5. “This is a big moment for me and my crew and especially for the collaboration with the Cowboys and the Salvation Army. It’s truly an honor.”

“She is one of the best artists I have ever seen live and in person, and probably more importantly, she has such a beautiful heart. And I think this Thanksgiving performance is about both. It’s about great entertainment. That’s it.” It’s about excitement, but it’s about captivating that audience and giving them heart so that they feel the passion, the reason and the purpose of why we do this and that’s the job of the Salvation Army and inspires people to give,” Jones said.

“The opportunity to work with these guys this year is truly like the icing on the cake for an incredible year, and being able to share my gift with the world on a massive platform is a true blessing,” said Wilson, who reflects on it being one of the greatest songwriters of their generation. “My dreams are coming true and they continue to come true and you just never know what’s right around the corner.”

The money raised through the Red Kettle campaign stays in the communities where donors live. With five fewer fundraising days this season, the nonprofit needs volunteers as bell ringers and shoppers willing to adopt an angel from The Salvation Army Angel Trees throughout North Texas.

This year, a record number of more than 41,000 Angels are available for adoption, including children, seniors and adults with special needs. You can adopt an angel here.

Tags:Dallas Cowboys, Thanksgiving

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