The best Apple Watch Black Friday deals 2024

Black Friday is officially here and if you need a new smartwatch or are looking for the perfect tech-friendly gift for someone in your life, It’s your lucky day. Retailers are currently offering discounts on a handful of Apple models, including the Apple Watch SE, which is currently on sale at its lowest price ever. Find out more about why it’s one of the best smartwatches of 2024 and why it’s an excellent choice if you’re new to the smartwatch space.

I’ve found, reviewed, and written about every Apple Watch deal I recommend below. I worked with NBC Select editors to finalize the live list, which I will update regularly throughout Black Friday to reflect the most current prices.

You can find more information about our editorial team and our product selection on this page.

Apple Watch SE (2nd generation)

Lowest price ever

4.4 star average rating from 618 reviews on Amazon

The Apple Watch SE costs significantly less than other models, but you can still send text messages, answer calls, use Siri, and listen to music and podcasts right from your wrist. It also pairs with Apple’s health and fitness apps to track exercise performance, sleep quality, heart rate and more. According to Apple, the battery lasts up to 18 hours and is waterproof up to 50 meters.

“The Apple Watch SE is an excellent first smartwatch – it was mine,” says NBC Select reporter Harry Rabinowitz. “It’s much cheaper than Apple’s other wearables, but offers almost all of the same features. I’m particularly impressed with the watch’s workout tracking – it can track 20 different exercises, including indoor and outdoor runs, with useful stat monitoring like heart rate zone and pace. It syncs seamlessly with your iPhone, making setup a breeze in my experience.”

Why trust NBC Select?

I’m a freelance writer for NBC Select who has been covering deals and sales for over two years. To evaluate the quality of this Apple Watch deal, I made sure it offered at least 20% off and was a highly rated item with an average rating of at least 4.0 stars from hundreds of reviews. I also ran it through price trackers like CamelCamelCamel to make sure it was at the lowest price in at least three months.