Subway Suddenly Cancels Meal Deals Over $6.99 – Here’s Why

Like many of its fast-food rivals, Subway has tried to lure price-conscious customers back to restaurants this year by introducing big sub discounts and other promotions. But less than a month after launching its latest meal offering, the sandwich chain is already ending the promotion.

Subway is canceling its $6.99 meal deal this week Restaurant Business Magazine, that saw a company message informing operators of the change. Customers will no longer be able to order the food from restaurants starting this Wednesday, November 27th, but the offer will remain available as a digital offer until December 26th.

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The $6.99 Meal Deal officially launched Nov. 3 and offers customers any chef-made or custom 6-inch sub, a small beverage drink and a choice of chips or two regular cookies. To replace its food offer, Subway is launching a new digital offer on Wednesday that offers 20% off any Subway. The company expects the digital deal to remain in place until January 5th.

The reason for the swap? Per Restaurant Business MagazineSubway said the $6.99 meal deal didn’t work as well as expected.

“The Meal Deal was intended to help increase traffic, sales and ultimately profitability at the restaurant level and has achieved these goals during market testing,” the note to Subway operators said. “While the nationwide Meal Deal promotion is delivering the expected number of daily redemptions, the promotion overall is not producing the expected results.”

Subway said when it first announced the promotion that it would remain available until the last week of December. However, due to the restaurant’s cancellation this week, it will disappear from the menu about a month early.

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In a statement shared with Eat this, not that!a Subway spokesman did not immediately confirm the change. However, they acknowledged that the company will adjust its value offerings if this is the right move for the company.

“Subway’s approach to value is thoughtful and strategic, leveraging data to balance consumer needs while protecting franchisees’ profits,” the statement said. “We are continually testing new value-added platforms designed to help generate profitable traffic and encourage repeat visits. We take feedback and data seriously and quickly adjust course when necessary to ensure we are doing the best for our franchisees and guests. and the entire business.”