The best Black Friday toy deals, according to our toy writer

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My mission on Black Friday is to find the best toy deals for kids of all ages from Santa gifts to STEM toys to the hottest Christmas gifts of 2024 – and from what I’ve seen so far, this year’s deals are exceptionally good. The biggest discounts tend to be at larger retailers like Amazon, Walmart and Target, but there are also a number of great deals to be found on brand websites like LEGO, Disney, Super Smalls and Clixo. Below I’ve grouped everything by retailer, with the details of each sale listed at the top of each section. Almost all the products that I have included are at the least 20 percent off, and many of these are items I wrote about after testing them myself. I will continually update this article as I find new offers. So check back regularly to get the latest offers. If you’re also shopping for kitchen appliances, clothing, skincare or tech, check out our Black Friday hub. You can stay up to date all Find out about our sales coverage, Black Friday and other topics by signing up for our email newsletter.

Update from November 28th: Updated prices and verified inventory for all products.

It can be difficult to shop Amazon’s Black Friday deals, between the deluge of brands you’ve never heard of, the limited-time deals and flash deals that sometimes sell out very quickly, and the discounts that don’t are as big as they seem due to incorrectly inflated starting prices. But there are still plenty of real deals to be had — including the wildly popular MagnaTiles Downhill Duo Set at 20 percent off, an Elmer’s Slime Set at 35 percent off, and a Melissa & Doug Sandwich Counter Play Set at 42 percent off.

At over $100 each, American Girl dolls are a real treat. I think they are generally worth the price due to the play value and quality. But right now, the brand is offering a rare clearance sale with up to 65 percent off dolls and accessories. Highlights include: 30 percent off a 2-in-1 tennis court and skate park playset; 45 percent off Corinne, the 2022 Girl of the Year Doll; and 30 percent off an American Girl x Jeni Ice Cream Truck Playset, which includes ice cream sundaes with a removable lid and ice cream inside.

Clixo is one of my favorite building toys because you can bend the flexible magnetic parts to create curved objects like a ball or a fish. We featured the newly released Clixo sea creatures in our 2024 printed gift guide, and now they’re 20 percent off, along with everything else on the brand’s website. Clixo is also running a “spend more, save more” offer: get 30 percent off your entire order when you spend more than $199 and 40 percent off when you spend more than $399.

In addition to its Black Friday deals, Disney is offering an extra 25 percent off already discounted items and offering free shipping on all orders over $40 with the code GIFT. There is something for every type of child, whether you are looking for a child who wears princess dresses every day Muppets Superfan or a more mischievous “Ursula is my only true hero” type.

Radio Flyer offers discounts of up to 50 percent on selected toys. Some of the best deals include a classic steel and wood mini cart with a cuddly teddy bear for $30, a toddler ride-on roadster for 40 percent off, and a 12-volt electric go-kart for older kids, also for $40 percent discount.

Sarah’s Silks is discounting up to 70 percent off silk play silks, fancy dress wings, capes and holiday items like Advent calendars and silk Christmas stockings.

Super Smalls is offering 20 percent off everything for orders up to $149, 25 percent off orders over $150, and 30 percent off orders over $250.

It’s always a good idea to get in on the Magna Tiles sale, and Target is offering 30 percent off the 37-piece and 74-piece clear paint sets. There are also a variety of LEGO sets, train sets and tables, craft sets, science sets and board games on offer.

Save 25 percent on everything from Tonies, including Toniebox bundles, Tonies, Advent calendars and accessories.

Walmart in particular has lots of deals on more expensive toys. In addition to the above offer on a huge set of Mega Bloks, there’s 43 percent off Barbie’s Malibu house and 41 percent off a Ford Bronco. There are also big discounts on smaller toys like Squishmallows and a toddler-friendly Fisher-Price record player.

Yoto is giving buyers up to 35 percent off the entire site, including players, card and player packs, and all sorts of accessories like headphones and protective cases. For cards, the brand offers a tiered discount: 10 percent off $35, 15 percent off $60 or 20 percent off $90.

The strategist is designed to deliver useful, expert buying recommendations across the e-commerce landscape. Each product is independently selected by our editorial team for you to read about Here. We update the links when possible. However, please note that offers may expire and all prices are subject to change.