When does Black Friday end and how long are the offers valid?

November 29, 2024

The biggest sale of the year is just around the corner – but when does Black Friday end and how long do you have to shop the best deals?

If you’re wondering when Black Friday ends and how long it will take for prices to return to normal, you’re not alone. What was once a one-day shopping event has turned into a month-long sale season in 2024, making it harder than ever to find out exactly how long deals last.

While Black Friday 2024 officially takes place on November 29th, many retailers started the sale season early this year. But with so many discounts on offer and prices already slashed on a variety of products, it’s hard to say how much time you have left to grab the best Black Friday deals before the sale officially ends. Read on to find out exactly when Black Friday ends and when you need to complete your shopping before the deals disappear. And if you’re wondering about the benefits of shopping on Black Friday compared to Cyber Monday, we’ve got that covered too.

Our selection of the best Black Friday deals

What date is Black Friday?

Black Friday falls on November 29, 2024. Shoppers in the UK are confused about the date this year because so many retailers launched Black Friday sales early, expanding the promotional event from a single day to an epic month-long shopping spree. To further confuse matters, the date changes every year, as Black Friday occurs on the day after Thanksgiving, which is celebrated on a different date each year in the United States – the fourth Thursday in November.

What is Black Friday 2024?

Black Friday is an annual sales event that takes place on a different date in November every year. It has grown in popularity in the UK in recent years. Before that, it was primarily a US-focused sales event held the day after Thanksgiving.

Some retailers are not participating in Black Friday, but many are, including Amazon, Anthropologie, Nordstrom, Very, LookFantastic, Nars, Selfridges and Trinny London.

How long are Black Friday offers valid?

Black Friday was once a 24-hour sale, but in recent years retailers have turned it into a much longer selling season, with deals lasting days and even weeks throughout November.

Increasingly, retailers are extending their Black Friday sales periods and introducing discounts in the run-up to Black Friday. Some start their promotions a few days before, but many start price cuts weeks before the official date. Some retailers even host a month-long Black Friday event. The length of the sales period varies depending on the retailer.

You can expect most retailers to offer at least four days of deals, starting on Black Friday itself, then running throughout the weekend and ending on Cyber Monday, which falls on December 2nd this year. Please note that many offers end when the items are no longer in stock.

When does Black Friday end?

Black Friday officially ends on November 29th at 11:59 p.m., but most retailers will continue to offer Black Friday deals throughout the weekend and into Cyber Monday, which falls on December 2nd this year. In order not to miss out, it is advisable to take out a deal immediately as there is no guarantee that stocks will last, especially for very popular items. Depending on the retailer, you can expect prices to be reduced on a variety of products through December 2nd at 11:59 p.m. However, it is not advisable to wait until then to purchase if inventory is low.

How often is Black Friday?

Black Friday deals happen once a year in November. In addition to Black Friday, many retailers host a major summer sale as well as one in January, and end-of-season clearance items are often available on retailers’ websites throughout the year. However, for most major retailers, Black Friday is unofficially the biggest sales event of the year.

Why is it called Black Friday?

The modern use of the term “Black Friday” to describe the day after Thanksgiving originated in the 1950s in Philadelphia, Pennsylvania, when large crowds of shoppers and football fans flocked to the city, creating heavy traffic. Police officers, forced to work longer hours to cope with the crowds, began referring to this chaotic day as “Black Friday.”

In the late 1980s, retailers also began using the term to describe a notable shift in financial condition from red (indicating losses) to black (indicating profits) due to this annual day of peak shopping activity.

What is Cyber Monday and when does it take place?

Cyber Monday is the Monday immediately after Black Friday, marking the last official day of sales on Black Friday. This year Cyber Monday takes place on December 2nd.

In the past, Black Friday deals have only been in-store discounts, with retailers cutting online prices the following Monday, earning the deal the name “Cyber Monday.” This distinction no longer applies as most retailers offer online shopping by default, but the name “Cyber Monday” still represents the last day of deals before the end of Black Friday.

What is Cyber Monday for?

Historically, Cyber Monday was the day when retailers offered exclusive discounts to online shoppers following big in-store price cuts on Black Friday. These days, there’s little difference between Black Friday and Cyber Monday sales.

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Taylor Reeves

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